{"product_id":"9780399175435","title":"It's Not What You Say: How to Sell Your Message When It Matters Most","description":"\u003cp\u003eNo matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with \u003cb\u003epassion\u003c\/b\u003e, \u003cb\u003epower\u003c\/b\u003e and \u003cb\u003epersuasion\u003c\/b\u003e—at the top of their game.\u003c\/p\u003e\u003cp\u003eWhether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of \u003ci\u003eIt's Not What You Say\u003c\/i\u003e will discover how to:\u003c\/p\u003e\u003cp\u003e   •  Use the rule of three to win any audience over \u003cbr\u003e   •  Prepare so you can be yourself – but better \u003cbr\u003e   •  Embrace the unknown and conquer any fear \u003c\/p\u003e\u003cp\u003eCapturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a \u003cb\u003ecourageous, memorable, stand-out \u003c\/b\u003espeaker.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47060488519920,"sku":"9780399175435","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780399175435_p0.jpg?v=1763698536","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780399175435","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}