{"product_id":"9780399183508","title":"It's Not What You Say: How to Sell Your Message When It Matters Most","description":"No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with \u003cb\u003epassion\u003c\/b\u003e, \u003cb\u003epower\u003c\/b\u003e and \u003cb\u003epersuasion\u003c\/b\u003e—at the top of their game.\u003cbr\u003e\u003cbr\u003e Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of\u003cb\u003e \u003c\/b\u003e\u003ci\u003eIt's Not What You Say\u003c\/i\u003e will discover how to:\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e   •  Use the rule of three to win any audience over \u003cbr\u003e   •  Prepare so you can be yourself – but better \u003cbr\u003e   •  Embrace the unknown and conquer any fear \u003cbr\u003e\u003cbr\u003e Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a \u003cb\u003ecourageous, memorable, stand-out \u003c\/b\u003espeaker.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47121555095792,"sku":"9780399183508","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780399183508_p0.jpg?v=1763698711","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780399183508","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}