{"product_id":"9780399533617","title":"POP!: Create the Perfect Pitch, Title, and Tagline for Anything","description":"\u003cp\u003eWhy do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?\u003c\/p\u003e\u003cp\u003ePopular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?\u003ci\u003ePOP!\u003c\/i\u003e (Purposeful, Original, Pithy)'to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers' imaginations.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47021100728560,"sku":"9780399533617","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780399533617_p0.jpg?v=1763698663","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780399533617","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}