{"product_id":"9780399534317","title":"Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves","description":"\u003cp\u003e\u003cb\u003eFor first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity—totally updated and expanded.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEffective networking\u003c\/li\u003e\n\u003cli\u003eDefining a target readership\u003c\/li\u003e\n\u003cli\u003eCreating pitches for talk shows\u003c\/li\u003e\n\u003cli\u003eGetting media coverage\u003c\/li\u003e\n\u003cli\u003eUtilizing the Internet and other outlets\u003c\/li\u003e\n\u003cli\u003ePreparing for interviews and tours\u003c\/li\u003e\n\u003cli\u003eHiring an independent publicist\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003eWith totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.\u003cp\u003e \u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47025094263024,"sku":"9780399534317","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780399534317_p0.jpg?v=1763698673","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780399534317","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}