{"product_id":"9780415186421","title":"Handbook of Communication Audits for Organisations","description":"\u003cp\u003eWhy are some organisations successful, while others perish in the marketplace? Evidence is growing to suggest that a key part of the answer is communication. How people interact with each other, or fail to do so, often determines an organisation's overall prospects of success. Accordingly, there is growing interest in techniques which can be employed to measure current communication effectiveness and enable targets to be set for improvements.\u003cbr\u003e\u003cb\u003eThe Handbook of Communication Audits for Organisations\u003c\/b\u003e equips readers with the vital analytic tools required to conduct assessments. Owen Hargie, Dennis Tourish and distinguished contributors drawn from both industry and academia:\u003cbr\u003ereview the main options confronting organisations embarking on audit\u003cbr\u003ediscuss the merits and demerits of the approaches available\u003cbr\u003eprovide case studies of the communication audit process in action\u003cbr\u003ediscuss how audit findings can be interpreted so suitable recommendations are framed\u003cbr\u003eoutline how reports emanating from such audits should be constructed.\u003cbr\u003e\u003cb\u003eThe Handbook\u003c\/b\u003e will be invaluable to students of organisational communication, as well as the growing number of communications managers in the business world.\u003c\/p\u003e","brand":"Taylor \u0026 Francis, Inc.","offers":[{"title":"Default Title","offer_id":47025266327792,"sku":"9780415186421","price":47.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780415186421_p0.jpg?v=1763699284","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780415186421","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}