{"product_id":"9780415635011","title":"Sports Publicity: A Practical Approach","description":"\u003cp\u003eEffective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.\u003c\/p\u003e\u003cp\u003eWith a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEffective writing and speaking \u003c\/li\u003e\n\u003cli\u003eBuilding and Marketing brands \u003c\/li\u003e\n\u003cli\u003eDeveloping contacts and networks \u003c\/li\u003e\n\u003cli\u003eSocial and Digital Media Strategy\u003c\/li\u003e\n\u003cli\u003eGaining experience and internships \u003c\/li\u003e\n\u003cli\u003eCrisis management \u003c\/li\u003e\n\u003cli\u003eSuccessful pitching \u003c\/li\u003e\n\u003cli\u003ePress conferences \u003c\/li\u003e\n\u003cli\u003eWorking with individual athletes, teams and league organizations \u003c\/li\u003e\n\u003cli\u003eAgents, Broadcast Networks and Agencies \u003c\/li\u003e\n\u003cli\u003eUnderstanding the global sports market \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.\u003c\/p\u003e\u003cp\u003eNo other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. \u003ci\u003eSports Publicity \u003c\/i\u003eis essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47021483688176,"sku":"9780415635011","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780415635011_p0.jpg?v=1763699328","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780415635011","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}