{"product_id":"9780415960595","title":"Media Today: An Introduction to Mass Communication","description":"\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMedia Today\u003c\/b\u003e puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eComprehensive and engaging, \u003cb\u003eMedia Today\u003c\/b\u003e features:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e  \u003cli\u003ean interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com\/textbooks\/mediatoday\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e \u003cp\u003e  \u003c\/p\u003e\n\u003cli\u003ea three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eup-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eexciting new resources including an enclosed free DVD with media examples. \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003eCompletely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, \u003cb\u003eMedia Today\u003c\/b\u003e builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media.\u003c\/p\u003e\u003cp\u003eEach chapter of \u003cb\u003eMedia Today\u003c\/b\u003e will:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e  \u003cli\u003eguide students through the essential history of media industries\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eexamines the current forces shaping their creation, distribution and exhibition\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003eexplores the impact of emerging trends in media and society from globalization to social networking to video games. \u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eMedia Today\u003c\/b\u003e is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, \u003cb\u003eKey Readings in Media Today\u003c\/b\u003e\u003cb\u003e.\u003c\/b\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis, Inc.","offers":[{"title":"Default Title","offer_id":47016652931312,"sku":"9780415960595","price":89.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780415960595_p0.jpg?v=1763699317","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780415960595","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}