{"product_id":"9780425175019","title":"How to Win Customers and Keep Them for Life, Revised Edition","description":"\u003cp\u003e\"A powerhouse, a classic.\"—\u003cb\u003eJames B. Patterson\u003c\/b\u003e*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.\u003c\/p\u003e\u003cp\u003e\"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business.\" —\u003cb\u003eJere W. Thompson\u003c\/b\u003e, President and CEO, The Southland Corporation\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichael LeBoeuf\u003c\/b\u003e, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and—most important of all—how to win customers for life.\u003c\/p\u003e\u003cp\u003e\"I've always believed that it's a mistake to separate selling, managing and service from each other. \u003cb\u003eHow to Win Customers and Keep Them for Life \u003c\/b\u003eis an easy-to-follow guide for putting them together with great results.\" —\u003cb\u003eEd Flanagan\u003c\/b\u003e, President, Sales Marketing Executives—Greater New York\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47021574979824,"sku":"9780425175019","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780425175019_p0.jpg?v=1763699447","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780425175019","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}