{"product_id":"9780446402064","title":"Microtrends: The Small Forces Behind Tomorrow's Big Changes","description":"\"The ideas in his book will help you see the world in a new way.\" -Bill Clinton \u003cbr\u003e \"Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends.\" -Bill Gates \u003cbr\u003e In 1982, readers discovered Megatrends. \u003cbr\u003e In 2000, The Tipping Point entered the lexicon. \u003cbr\u003e Now, in \u003ci\u003eMicrotrends\u003c\/i\u003e, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. \u003cbr\u003e Mark Penn, the man who identified \"Soccer Moms\" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.  \u003cbr\u003e Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: \u003cbr\u003e People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. \u003cbr\u003e Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":47119534457072,"sku":"9780446402064","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780446402064_p0.jpg?v=1763702647","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780446402064","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}