{"product_id":"9780446537629","title":"Doing Business in 21st-Century India: How to Profit Today in Tomorrow's Most Exciting Market","description":"By now, you probably know that India has the second-fastest growing economy in the world.  That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences.  And that new opportunities abound in its many emerging sectors.  But buyer (or seller) beware--India is not simply \"the new China.\" Important cultural differences and other hurdles can make for a challenging business landscape for Westerners.  Fortunately, longtime global sourcing and marketing expert Gunjan Bagla now delivers the vital advice you need.  \u003cem\u003eDoing Business in 21st-Century India\u003c\/em\u003e will show you how to make inroads into and thrive in this developing region with information that includes:\u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cbr\u003e \u003cli\u003eAn overview and analysis of India's most promising industries \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eThe Six C's of Sales and Marketing in India \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eEssential tips on attracting and retaining top talent \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eAn overview of finance in the region that every investor will want to read \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eModern history 101--the essentials you need to know \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eInsider perspective from top veteran professionals in the region \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eGuidance on its often complex, laws, rules, and regulations. \u003c\/li\u003e\n\u003c\/ul\u003eConcise, accessible, and indispensible, \u003cem\u003eDoing Business in 21st-Century India\u003c\/em\u003e is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":47105280049392,"sku":"9780446537629","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780446537629_p0.jpg?v=1763702801","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780446537629","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}