{"product_id":"9780446930031","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e \u003cul\u003e\n\u003cbr\u003e \u003cli\u003eGreatness May Get You Nowhere \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eFocus Groups Don'ts \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eThe More You Say, the Less People Hear \u0026amp;\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eSeeing the Forest Around the Falling Trees.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":47110912868592,"sku":"9780446930031","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780446930031_p0.jpg?v=1763703303","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780446930031","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}