{"product_id":"9780451228062","title":"Taking on the System: Rules for Change in a Digital Era","description":"\u003cp\u003e\u003cb\u003eIn this “primer for activists in the digital age”* the founder of DailyKos.com establishes the new rules of today's political battleground to empower everyday people to take action and effect positive change.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe walls between the people and the power are being torn down thanks to our ever-evolving, social media loving, tech-savvy culture. By understanding the new dynamics and rules of power in the digital era, you too can change the world.\u003c\/p\u003e\u003cp\u003eFounder of one of the nation's most influential political blogs, Markos Moulitsas Zúniga has drawn up his revolutionary strategies such as:\u003c\/p\u003e\u003cp\u003e• Reinvent the street protest\u003cbr\u003e• Feed the backlash\u003cbr\u003e• Demolish your opponents with ridicule\u003cbr\u003e• Identify heroes and villains\u003c\/p\u003e\u003cp\u003eWritten for both the general public and the grassroots activist, \u003ci\u003eTaking on the System\u003c\/i\u003e is a timely reminder of the potential power and influence of everyday people.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e“The most coherent guide to political organizing—on or off the Internet—penned in a generation.”—Al Giordano\u003c\/b\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47016839053552,"sku":"9780451228062","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780451228062_p0.jpg?v=1763704393","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780451228062","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}