{"product_id":"9780451416346","title":"The Cool Impossible: The Running Coach from 'Born to Run' Shows How to Get the Most from Your Miles--and from Yourself","description":"\u003cbr\u003e \u003cb\u003e\u003ci\u003eFeatured in the bestselling book \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eBorn to Run\u003ci\u003e, coach and performance guru Eric Orton shares his knowledge in an inspiring step-by-step guide for runners of all levels of ability and experience.\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e ATHLETICISM IS AWARENESS—awareness of form and technique, awareness of our effort level, and, most important, awareness of what we think. And with that awareness comes the endless potential for mastery and achievement beyond anything you thought possible.\u003cbr\u003e  \u003cbr\u003e Natural running is about so much more than barefoot running. It’s about the joy of running that we were all born with and can reawaken. With a program focused on proper form, strength development, and cardiovascular training, Orton will help beginners, competitors, and enduring veterans reach “the cool impossible”—the belief that any achievement, athletic or otherwise, is within our reach. Inside you’ll find:\u003cbr\u003e  \u003cp\u003e• Foot strength exercises to catapult performance, combat injuries, and transform technique\u003c\/p\u003e\u003cp\u003e• A total-body-strength program designed for runners\u003c\/p\u003e\u003cp\u003e• Step-by-step run-form coaching for performance and lifelong healthy running\u003c\/p\u003e\u003cp\u003e• A training program for building endurance, strength, and speed\u003c\/p\u003e\u003cp\u003e• No-nonsense nutrition strategies\u003c\/p\u003e\u003cp\u003e• Visualization and mind-training tactics to run and live the Cool Impossible\u003c\/p\u003e\u003cp\u003e• And much more…\u003cbr\u003e  \u003cbr\u003e \u003cb\u003eINCLUDES PHOTOS\u003c\/b\u003e\u003cbr\u003e  \u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47013808439536,"sku":"9780451416346","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780451416346_p0.jpg?v=1763704707","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780451416346","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}