{"product_id":"9780470223390","title":"Differentiate or Die: Survival in Our Era of Killer Competition","description":"A newly revised and expanded edition of the revolutionary business classic, \u003ci\u003eDifferentiate or Die, Second Edition\u003c\/i\u003e shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47060491665648,"sku":"9780470223390","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470223390_p0.jpg?v=1763705868","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470223390","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}