{"product_id":"9780470289167","title":"Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions","description":"\u003cp\u003eOPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS \u003c\/p\u003e\u003cp\u003eHow much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003e Identify mission critical parts of your website and their true economic value\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e Define important visitor classes and key conversion tasks\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e Gain insight on customer decision-making and make your page friction-free\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e Uncover problems with your page and decide which elements to test\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e Understand the power and limitations of common optimization approaches\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e Develop an action plan and get buy-in from all key players\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e Avoid common real-world pitfalls that can sabotage your test\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003ePacked with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable. \u003c\/p\u003e\u003cp\u003e\"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day.\"\u003c\/p\u003e\u003cp\u003e—Seth Godin, author of \u003ci\u003eMeatball Sundae\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"This book is a must-read for the modern Internet marketer.\"\u003c\/p\u003e\u003cp\u003e—Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch \u003c\/p\u003e\u003cp\u003e\"This is the best business-focused, measurement-based guide to website design I have seen.\"\u003c\/p\u003e\u003cp\u003e—Don Norman, cofounder of Nielsen Norman Group and author of The \u003ci\u003eDesign of Future Things\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!\"\u003c\/p\u003e\u003cp\u003e—Avinash Kaushik, Analytics Evangelist and author of \u003ci\u003eWeb Analytics: An Hour A Day\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Tim's Landing Page Optimization is a must-have for your bookshelf.\"\u003c\/p\u003e\u003cp\u003e—Bryan Eisenberg, \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47080546140400,"sku":"9780470289167","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470289167_p0.jpg?v=1763705970","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470289167","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}