{"product_id":"9780470419557","title":"Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business","description":"In \u003ci\u003eBrand from the Inside,\u003c\/i\u003e Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from \u003ci\u003einside\u003c\/i\u003e the business—ensuring consistent authenticity, substance, and voice \u003ci\u003ethroughout\u003c\/i\u003e the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47177287926000,"sku":"9780470419557","price":17.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470419557_p0.jpg?v=1763706096","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470419557","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}