{"product_id":"9780470435236","title":"The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite","description":"Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in \u003ci\u003eThe Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite\u003c\/i\u003e. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47080545386736,"sku":"9780470435236","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470435236_p0.jpg?v=1763706553","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470435236","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}