{"product_id":"9780470439333","title":"Social Media Marketing: An Hour a Day","description":"If the idea of starting a social media marketing campaign overwhelms you, the author of \u003ci\u003eSocial Media Marketing: An Hour a Day\u003c\/i\u003e will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47179864965360,"sku":"9780470439333","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470439333_p0.jpg?v=1763705868","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470439333","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}