{"product_id":"9780470450499","title":"From Assets to Profits: Competing for IP Value and Return","description":"Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, \u003ci\u003eFrom Assets to Profits: Competing for IP Value and Return\u003c\/i\u003e provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, \u003ci\u003eFrom Assets to Profits\u003c\/i\u003e reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121816551664,"sku":"9780470450499","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470450499_p0.jpg?v=1763706258","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470450499","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}