{"product_id":"9780470456897","title":"Changing the Channel: 12 Easy Ways to Make Millions for Your Business","description":"\u003cp\u003eAn all-encompassing guide to making the most from multi-channel marketing\u003c\/p\u003e \u003cp\u003eWritten in a straightforward and accessible style, \u003ci\u003eChanging the Channel\u003c\/i\u003e offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.\u003c\/p\u003e \u003cp\u003ePage by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses how to create successful marketing campaigns by using a mix of different marketing channels\u003c\/li\u003e \u003cli\u003eOffers some smart ways to track customer buying habits with a database that covers all marketing channels\u003c\/li\u003e \u003cli\u003eHelps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47105670611184,"sku":"9780470456897","price":10.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470456897_p0.jpg?v=1763706176","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470456897","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}