{"product_id":"9780470459423","title":"World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories","description":"\u003cb\u003eA World Wide Rave\u003c\/b\u003e! \u003cp\u003e\u003ci\u003eWhat the heck is that\u003c\/i\u003e?\u003c\/p\u003e \u003cp\u003eA World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.\u003c\/p\u003e \u003cp\u003eRules of the Rave:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNobody cares about your products (except you).\u003c\/li\u003e \u003cli\u003eNo coercion required.\u003c\/li\u003e \u003cli\u003eLose control.\u003c\/li\u003e \u003cli\u003ePut down roots.\u003c\/li\u003e \u003cli\u003ePoint the world to your (virtual) doorstep.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.\u003c\/p\u003e \u003cp\u003eWhat happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eWorld Wide Rave\u003c\/i\u003e, David Meerman Scott, author of the award-winning hit book \u003ci\u003eThe New Rules of Marketing and PR\u003c\/i\u003e, reveals the most exciting and powerful ways to build a giant audience from scratch. \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47119570141424,"sku":"9780470459423","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470459423_p0.jpg?v=1763705941","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470459423","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}