{"product_id":"9780470460108","title":"CauseWired: Plugging In, Getting Involved, Changing the World","description":"\u003cb\u003eNow in paperback, an eye-opening guide to the massive societal impact of online social networks\u003c\/b\u003e \u003cp\u003eFor today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the \"net native\" population that causes have become like musical tastes. \u003ci\u003eCauseWired\u003c\/i\u003e illustrates wired causes in action, bringing real-world stories to readers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks\u003c\/li\u003e \u003cli\u003eReveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47119538618608,"sku":"9780470460108","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470460108_p0.jpg?v=1763706364","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470460108","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}