{"product_id":"9780470463703","title":"Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand","description":"\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eBrand for Talent\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. \u003ci\u003eBrand for Talent\u003c\/i\u003e provides a compelling framework and great practical tips. It will change the way you think about your people strategy.\"\u003cbr\u003e \u003cb\u003eCAMMIE DUNAWAY,\u003c\/b\u003e Nintendo of America \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eBrand for Talent\u003c\/i\u003e is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get \u003ci\u003eBrand for Talent\u003c\/i\u003e, get amped and get going!\"\u003cbr\u003e \u003cb\u003e—BRAD WHITWORTH,\u003c\/b\u003e ABC, Cisco, IABC Fellow, IABC Past Chairman \u003c\/p\u003e\u003cp\u003e\"In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management.\"\u003cbr\u003e \u003cb\u003e—HAYAGREEVA RAO,\u003c\/b\u003e Graduate School of Business, Stanford University \u003c\/p\u003e\u003cp\u003e\"This is a fascinating book. Using the power of a consumer brand as a lever to \u003ci\u003eretain\u003c\/i\u003e talent is a given. What hasn't been done until this book is to put the brand to work in order to \u003ci\u003eattract\u003c\/i\u003e the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading.\"\u003cbr\u003e \u003cb\u003e—LOU WILLIAMS\u003c\/b\u003e ABC, APR, L.C. Williams\u0026amp;Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow \u003c\/p\u003e\u003cp\u003e\"Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times.\"\u003cbr\u003e \u003cb\u003e—Dr. JOHN BOUDREAU,\u003c\/b\u003e Marshall School of Business, University of Southern California \u003c\/p\u003e\u003cp\u003eJoin Us at \u003cb\u003eJosseybass.com\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eRegister at \u003cb\u003ewww.josseybass.com\/email\u003c\/b\u003e for more information on our publications, authors, and to receive special offers.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47111098040560,"sku":"9780470463703","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470463703_p0.jpg?v=1763705945","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470463703","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}