{"product_id":"9780470478721","title":"The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products","description":"\u003cb\u003eHow to create a successful promotional product campaign for any business\u003c\/b\u003e \u003cp\u003eAccording to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In \u003ci\u003eThe Silent Salesmen\u003c\/i\u003e, Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step-by-step tips on how to develop and implement a versatile marketing plan that encompasses ready-to-use samples of sales materials paired with unique and memorable promotional products. Combined, these tools will make for an extremely effective (and profitable) marketing message.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47105671430384,"sku":"9780470478721","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470478721_p0.jpg?v=1763706276","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470478721","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}