{"product_id":"9780470483701","title":"Starting an Online Business All-in-One Desk Reference For Dummies","description":"If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of \u003ci\u003eStarting an Online Business All-in-One For Dummies\u003c\/i\u003e covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. \u003cp\u003eEleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild a business plan that translates your ideas into a profitable enterprise\u003c\/li\u003e \u003cli\u003eChoose software to help you manage taxes, balance sheets, and other accounting chores\u003c\/li\u003e \u003cli\u003eCreate a Web site that helps your business make money\u003c\/li\u003e \u003cli\u003eFill orders, pack and ship merchandise, and manage stock\u003c\/li\u003e \u003cli\u003eSet up, budget for, and implement a plan to protect vital computer equipment\u003c\/li\u003e \u003cli\u003eUse PR and advertising tools that best promote your business online, including Google AdWords\u003c\/li\u003e \u003cli\u003eChoose what sells best in Second Life and earn real money from your virtual store\u003c\/li\u003e \u003cli\u003eMarket through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eInside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47080416379120,"sku":"9780470483701","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470483701_p0.jpg?v=1763706287","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470483701","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}