{"product_id":"9780470494103","title":"Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy","description":"\u003cb\u003eNow in paperback, the inside story of \"the greatest transformation of Microsoft since it became a multinational company\"\u003c\/b\u003e \u003cp\u003eMarshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. \u003ci\u003eBurning the Ships\u003c\/i\u003e offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community\u003c\/li\u003e \u003cli\u003eWitness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner\u003c\/li\u003e \u003cli\u003eOffers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThere are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of \"open innovation.\" Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47072609173744,"sku":"9780470494103","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470494103_p0.jpg?v=1763706030","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470494103","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}