{"product_id":"9780470522400","title":"eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business","description":"In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121959813360,"sku":"9780470522400","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470522400_p0.jpg?v=1763706214","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470522400","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}