{"product_id":"9780470524145","title":"Hospitality Marketing Management","description":"\u003cb\u003eThe ticket to successful marketing campaigns for the hospitality trade\u003c\/b\u003e\u003cp\u003eWhile the essentials of marketing are applicable everywhere, marketing for hospitality carries its own unique demands and circumstances. Moreover, the hospitality and tourism industry has developed and matured in recent years: today’s hospitality marketer needs to be equally as concerned with service and Internet optimization as with traditional marketing techniques.\u003c\/p\u003e\u003cp\u003eReid and Bojanic’s \u003cb\u003e\u003ci\u003eHospitality\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003e Marketing Management\u003c\/i\u003e\u003c\/b\u003e—now in its \u003cb\u003e\u003ci\u003eFifth Edition\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e—\u003c\/i\u003eis a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe roles of service and customer satisfaction in hospitality\u003c\/li\u003e\n\u003cli\u003eSpecific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning\u003c\/li\u003e\n\u003cli\u003eDeveloping a marketing plan\u003c\/li\u003e\n\u003cli\u003eStrategies for promotion and advertising\u003c\/li\u003e\n\u003cli\u003ePricing strategy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis new \u003cb\u003e\u003ci\u003eFifth Edition\u003c\/i\u003e\u003c\/b\u003e also reflects recent trends and changes in the hospitality and tourism industry with new or expanded coverage of topics such as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInternational marketing in a global economy\u003c\/li\u003e\n\u003cli\u003eTourism and destination marketing\u003c\/li\u003e\n\u003cli\u003eTaking advantage of Internet marketing opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith a practical focus on the application of marketing in the industry, \u003cb\u003e\u003ci\u003eHospitality Marketing Management, Fifth Edition\u003c\/i\u003e\u003c\/b\u003e delivers all the tools readers need to successfully execute marketing campaigns for a hospitality business, no matter their specialty.\u003c\/p\u003e","brand":"Wiley, John \u0026 Sons, Incorporated","offers":[{"title":"Default Title","offer_id":47103715246320,"sku":"9780470524145","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470524145_p0.jpg?v=1763706470","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470524145","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}