{"product_id":"9780470525753","title":"Retail Business Kit For Dummies","description":"Whether you’re a novice or a seasoned retail entrepreneur, \u003ci\u003eRetail Business Kit For Dummies\u003c\/i\u003e shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. \u003cp\u003eIn this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLaunch a successful independent retail business\u003c\/li\u003e \u003cli\u003eCreate a Web site that shines\u003c\/li\u003e \u003cli\u003eConnect with customers and increase sales\u003c\/li\u003e \u003cli\u003eHandle legal and accounting issues\u003c\/li\u003e \u003cli\u003eDesign stores that really work\u003c\/li\u003e \u003cli\u003ePractice the 10 keys to retail selling\u003c\/li\u003e \u003cli\u003eUse management practices proven in the trenches\u003c\/li\u003e \u003cli\u003eMake visual merchandising work for you\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMake your new venture succeed beyond your wildest dreams with a little help from \u003ci\u003eRetail Business Kit For Dummies\u003c\/i\u003e!\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNote:\u003c\/b\u003e CD-ROM\/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47103481020656,"sku":"9780470525753","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470525753_p0.jpg?v=1763706087","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470525753","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}