{"product_id":"9780470527757","title":"Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders","description":"\u003cb\u003eEATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded\u003c\/b\u003e \u003cp\u003eThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.\u003c\/p\u003e \u003cp\u003eIt contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47080548303088,"sku":"9780470527757","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470527757_p0.jpg?v=1769916275","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470527757","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}