{"product_id":"9780470538456","title":"The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media","description":"\u003cb\u003ePractical applications for using social media to boost your business\u003c\/b\u003e \u003cp\u003eEven today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. \u003ci\u003eThe Digital Handshake\u003c\/i\u003e explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.\u003c\/p\u003e \u003cp\u003eUsing case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains how you can use social media to grow your business and connect with consumers\u003c\/li\u003e \u003cli\u003eAuthor Paul Chaney is a leading authority on blogging and social media\u003c\/li\u003e \u003cli\u003eCovers practical, effective business applications for blogging, social networking, online video, microblogging and much more\u003c\/li\u003e \u003cli\u003eShows how to design a comprehensive marketing strategy using traditional and new media platforms\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eToday's technology can either undermine your marketing efforts or enhance them. \u003ci\u003eThe Digital Handshake\u003c\/i\u003e helps you make sure the Internet grows your business for the long run.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47072526794992,"sku":"9780470538456","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470538456_p0.jpg?v=1763706722","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470538456","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}