{"product_id":"9780470549421","title":"Google Analytics 2.0","description":"Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in \u003ci\u003eGoogle Analytics 2.0\u003c\/i\u003e, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. \u003cp\u003e\u003cb\u003eBONUS\u003c\/b\u003e\u003cb\u003e:\u003c\/b\u003e Each copy of \u003ci\u003eGoogle Analytics 2.0\u003c\/i\u003e includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47105813709040,"sku":"9780470549421","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470549421_p0.jpg?v=1763706391","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470549421","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}