{"product_id":"9780470563427","title":"The Ride of a Lifetime: Doing Business the Orange County Choppers Way","description":"\u003cp\u003eTough, smart business advice from the star of the hit TLC reality show \"American Chopper\"\u003c\/p\u003e \u003cp\u003eNow in paperback, \u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.\u003c\/p\u003e \u003cp\u003ePaul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. \u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e shows you how they do it.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers an inside look at the business practices that built Orange County Choppers into a massively successful business\u003c\/li\u003e \u003cli\u003eReveals a different side to the OCC family patriarch\u003c\/li\u003e \u003cli\u003eFull of practical, real world business principles that lead to unlimited success for any business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Ride of a Lifetime\u003c\/i\u003e is a smart, tough-as-nails guide to business success that every entrepreneur should read.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47025447338224,"sku":"9780470563427","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470563427_p0.jpg?v=1763706353","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470563427","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}