{"product_id":"9780470590393","title":"The Responsibility Revolution: How the Next Generation of Businesses Will Win","description":"\u003cp\u003eHow to create a company that not only sustains, but surpasses-that moves beyond the imperative to be \"less bad\" and embrace an ethos to be \"all good\"\u003c\/p\u003e \u003cp\u003eFrom the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering \"good company,\" comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. \u003ci\u003eThe Responsibility Revolution\u003c\/i\u003e reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results. Thousands of companies have pledged to act responsibly; very few have proven that they know how. This book will guide them. \u003ci\u003eThe Responsibility Revolution\u003c\/i\u003e presents fresh ideas and actionable strategies to commit your company to a genuine socially and environmentally responsible business and culture, one that not only competes but wins on values.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePoints the way for innovators and influencers to generate trust by becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent business\u003c\/li\u003e \u003cli\u003eShows how to build a socially and environmentally responsible yet genuinely good company and an authentic brand\u003c\/li\u003e \u003cli\u003eDrawing on groundbreaking interviews with real-world change leaders, Hollender and Breen present lessons and insights from the \"good company\"' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Lab and Etsy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Responsibility Revolution\u003c\/i\u003e equips people with the tactics, models, and mind-sets they need to compete in a world where consumers now \u003ci\u003edemand\u003c\/i\u003e that companies contribute to the greater good.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47119463153904,"sku":"9780470590393","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470590393_p0.jpg?v=1763706188","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470590393","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}