{"product_id":"9780470604038","title":"Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World","description":"\u003cb\u003eLessons for attaining global competitiveness, one market at a time, from international business giant Nokia\u003c\/b\u003e \u003cp\u003e\u003ci\u003eWinning Across Global Markets\u003c\/i\u003e examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates \u003ci\u003eless than 1% of its\u003c\/i\u003e \u003ci\u003erevenues\u003c\/i\u003e in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, \u003ci\u003eWinning Across Global Markets\u003c\/i\u003e reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes exclusive interviews with Nokia's senior executives and key partners\u003c\/li\u003e \u003cli\u003eProvides a roadmap for developing, capturing, and sustaining global advantage\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47104885653744,"sku":"9780470604038","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470604038_p0.jpg?v=1763706592","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470604038","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}