{"product_id":"9780470609828","title":"Strategic Learning: How to Be Smarter Than Your Competition and Turn Key Insights into Competitive Advantage","description":"\u003cp\u003eHow to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors\u003c\/p\u003e \u003cp\u003eWhat's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in \u003ci\u003eReinventing Strategy\u003c\/i\u003e to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success – again and again.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTeaches organizations to make smarter decisions that help them win customers and earn superior profits\u003c\/li\u003e \u003cli\u003eExplains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment\u003c\/li\u003e \u003cli\u003eIs a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit\u003c\/li\u003e \u003cli\u003eAuthor Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of \u003ci\u003eReinventing Strategy,\u003c\/i\u003e from Wiley\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eStrategic Learning\u003c\/i\u003e shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47122042913008,"sku":"9780470609828","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470609828_p0.jpg?v=1769917547","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470609828","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}