{"product_id":"9780470609866","title":"Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable","description":"\u003cb\u003eDon't just get your message out. ROAR it out!\u003c\/b\u003e \u003cp\u003eIn this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eRecognize the four types of buyers\u003c\/li\u003e \u003cli\u003eObserve from the buyer's perspective, and adapt your message\u003c\/li\u003e \u003cli\u003eAcknowledge the buyer's special wants and needs\u003c\/li\u003e \u003cli\u003eResolve the buyer's issues\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePraised by renowned money manager Ken Fisher, \u003ci\u003eRoar!\u003c\/i\u003e gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47122118639856,"sku":"9780470609866","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470609866_p0.jpg?v=1769895286","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470609866","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}