{"product_id":"9780470617687","title":"Effective Telephone Fundraising: The Ultimate Guide to Raising More Money","description":"\u003cb\u003eAn authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising\u003c\/b\u003e \u003cp\u003ePresenting a detailed structure for writing effective telephone call \"scripts\", \u003ci\u003eEffective Telephone Fundraising\u003c\/i\u003e explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a \"road map\/chart\" for structuring effective call scripts.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThis how-to manual examines in detail the various stages of an effective telephone call from identifying the prospect and introducing yourself; getting through screens and talking to the decision maker; developing rapport and a creating two-way conversation; explaining the purpose of your call; making a proposal to the prospect;the process of negotiation and effective closing strategies; results of the negotiation;and ending the call.\u003c\/li\u003e \u003cli\u003eExamines in detail a systematic way of dealing with objections\u003c\/li\u003e \u003cli\u003eDeflection\/decision deferral strategies, along with psychological motivators for giving over the telephone\u003c\/li\u003e \u003cli\u003eReveals how to assess the giving potential of prospects\u003c\/li\u003e \u003cli\u003eIncludes sample scripts or call outlines\u003c\/li\u003e \u003cli\u003eEffective lines that could immediately be incorporated into existing telephone fundraising strategies to improve results\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA complete, start-to-finish guide for successful telephone fundraising, \u003ci\u003eEffective Telephone Fundraising\u003c\/i\u003e helps you structure effective call scripts for your nonprofit's best advantage.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121974821104,"sku":"9780470617687","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470617687_p0.jpg?v=1763706439","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470617687","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}