{"product_id":"9780470619858","title":"The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause","description":"\u003cb\u003eA nonprofit's real-world survival guide and nitty-gritty how-to handbook\u003c\/b\u003e \u003cp\u003eThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes cost-effective strategies and proven tactics for nonprofits\u003c\/li\u003e \u003cli\u003eAn ideal resource for thriving during challenging times\u003c\/li\u003e \u003cli\u003eFast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47105876721904,"sku":"9780470619858","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470619858_p0.jpg?v=1763706617","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470619858","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}