{"product_id":"9780470633007","title":"The Price Advantage","description":"\u003cp\u003eA comprehensive look at creating pricing strategies that work in both good economic times and bad\u003c\/p\u003e \u003cp\u003eWritten by three preeminent pricing experts at McKinsey\u0026amp;Company, the \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eThe Price Advantage\u003c\/i\u003e is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.\u003c\/p\u003e \u003cp\u003ePricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This \u003ci\u003eSecond Edition\u003c\/i\u003e, a major revision and extension of the first book, shows you what it takes to achieve \u003ci\u003ethe price advantage\u003c\/i\u003e in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores the fundamental role of pricing infrastructure in achieving \u003ci\u003ethe price advantage\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eIncludes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, \"razor\/razor blades\" pricing, and tiered products and services pricing\u003c\/li\u003e \u003cli\u003eRevisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEngaging and informative, the \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eThe Price Advantage\u003c\/i\u003e will put this essential discipline in perspective.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47105673036016,"sku":"9780470633007","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470633007_p0.jpg?v=1769916306","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470633007","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}