{"product_id":"9780470634943","title":"Advanced Web Metrics with Google Analytics","description":"Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. \u003cp\u003eThis second edition of the bestselling \u003ci\u003eAdvanced Web Metrics with Google Analytics\u003c\/i\u003e is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGoogle Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators\u003c\/li\u003e \u003cli\u003eExplains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback\u003c\/li\u003e \u003cli\u003eExamines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms\u003c\/li\u003e \u003cli\u003eDiscusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAdvanced Web Metrics with Google Analytics, Second Edition\u003c\/i\u003e is valuable for both novice and experienced users of Google Analytics.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47105942749424,"sku":"9780470634943","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470634943_p0.jpg?v=1763706239","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470634943","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}