{"product_id":"9780470637319","title":"Local Online Advertising For Dummies","description":"\u003cb\u003eKick your local online advertising into high gear with this friendly, timely guide!\u003c\/b\u003e \u003cp\u003eAdd the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOnline advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift\u003c\/li\u003e \u003cli\u003eExplores how to research your audience, set goals, and build a plan\u003c\/li\u003e \u003cli\u003eProvides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing\u003c\/li\u003e \u003cli\u003eExamines blogs, chat rooms, video, and other ways to win customers\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon't miss the free offer from Yodle that comes with this practical guide!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47157795881200,"sku":"9780470637319","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470637319_p0.jpg?v=1763706597","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470637319","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}