{"product_id":"9780470686928","title":"Starting a Business For Dummies","description":"The best-selling guide from business start-up expert Colin Barrow covers everything you need to know to get your business up and running. From drafting your business plan, to hiring a workforce, managing costs, and taking your service or product to market, this guide will help give you the competitive edge you need to succeed. Packed with real-life examples of entrepreneurs who have started up – and prospered – it also contains links to hundreds of organizations, checklists, and advice on further reading and resources to help you move from employee to successful entrepreneur. \u003cp\u003e\u003cb\u003eStarting a Business For Dummies 2\u003csup\u003end\u003c\/sup\u003e edition\u003c\/b\u003e includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStructuring your business\u003c\/li\u003e \u003cli\u003ePreparing the business plan\u003c\/li\u003e \u003cli\u003eFinding the money and keeping track of finances\u003c\/li\u003e \u003cli\u003eMarketing your wares\u003c\/li\u003e \u003cli\u003eEmploying and managing people\u003c\/li\u003e \u003cli\u003eOperating effectively\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47119631778032,"sku":"9780470686928","price":28.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470686928_p0.jpg?v=1763706756","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470686928","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}