{"product_id":"9780470687505","title":"Conversations with Marketing Masters","description":"\u003ci\u003eConversations with Marketing Masters\u003c\/i\u003e offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. \u003cp\u003eThe Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47119573582064,"sku":"9780470687505","price":48.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470687505_p0.jpg?v=1763706712","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470687505","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}