{"product_id":"9780470829936","title":"Startup Asia: Top Strategies for Cashing in on Asia's Innovation Boom","description":"\u003cb\u003eFind out where the new innovation hot spots are, what the next consumer waves will be, and where to catch them\u003c\/b\u003e \u003cp\u003eAsia's innovation hot spots are fast emerging as first-choice destinations for bright, young entrepreneurs. From Taiwan to Singapore, technology center hubs are forming to rival the original Silicon Valley. \u003ci\u003eStartup Asia\u003c\/i\u003e gives you a close-up view into the key growth trends shaping entrepreneurship in China and India, plus the new frontier market of Vietnam.\u003c\/p\u003e \u003cp\u003eShowing how entrepreneurs and investors can start up in Asia and go global, the book provides a first-hand, on-the-ground tour of the new technology centers that are gaining momentum all over Asia. Interviews with the most successful venture capitalists and entrepreneurs reveal their winning strategies and show how a new generation of entrepreneurs in China and India are no longer looking to the West for their cues—but are instead crafting their own local business models and success strategies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows entrepreneurs and investors how they can pursue their dreams of launching successful start-ups in Asia\u003c\/li\u003e \u003cli\u003eReveals that many of the same venture investors that first funded young businesses in Silicon Valley moved into China, then India, and are now finding their way to Vietnam\u003c\/li\u003e \u003cli\u003eAddresses the risks of doing business in Asia's developing markets, including lack of intellectual property protection, political and regulatory shifts, bribery, and corruption\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFrom high-profile Forbes contributor Rebecca Fannin, \u003ci\u003eStartup Asia\u003c\/i\u003e is the essential guide for anyone looking to trek into this new frontier.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47103558975728,"sku":"9780470829936","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470829936_p0.jpg?v=1763707305","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470829936","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}