{"product_id":"9780470872253","title":"Privacy Means Profit: Prevent Identity Theft and Secure You and Your Bottom Line","description":"\u003cp\u003eBulletproof your organization against data breach, identity theft, and corporate espionage\u003c\/p\u003e \u003cp\u003eIn this updated and revised edition of \u003ci\u003ePrivacy Means Profit\u003c\/i\u003e, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to data breach, John writes about the risks posed by social media, travel theft, workplace identity theft, and how to keep it from happening to you and your business.\u003c\/p\u003e \u003cp\u003eBy interlacing his personal experience with cutting-edge research and unforgettable stories, John not only inspires change inside of your organization, but outlines a simple framework with which to build a Culture of Privacy. This book is a must-read for any individual with a Social Security Number and any business leader who doesn't want the negative publicity, customer flight, legal battles and stock depreciation resulting from data breach.\u003c\/p\u003e \u003cp\u003eProtect your net worth and bottom line using the 7 Mindsets of a Spy\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003ci\u003eAccumulate\u003c\/i\u003e Layers of Privacy\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eEliminate\u003c\/i\u003e the Source\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eDestroy\u003c\/i\u003e Data Risk\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eLock\u003c\/i\u003e Your Assets\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eEvaluate\u003c\/i\u003e the Offer\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eInterrogate\u003c\/i\u003e the Enemy\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eMonitor\u003c\/i\u003e the Signs\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn this revised edition, John includes an 8th Mindset, Adaptation, which serves as an additional bridge between personal protection and bulletproofing your organization. \u003ci\u003ePrivacy Means Profit\u003c\/i\u003e offers a one-stop guide to protecting what's most important and most at risk-your essential business and personal data.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47121901945072,"sku":"9780470872253","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470872253_p0.jpg?v=1763706366","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470872253","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}