{"product_id":"9780470877616","title":"Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video","description":"\u003cb\u003ePromote your product using the most visceral form of social media-online video\u003c\/b\u003e \u003cp\u003eLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. \u003ci\u003eBeyond Viral\u003c\/i\u003e gives you the tools and tricks to successfully use online video to reach your business goals.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAuthor Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians\u003c\/li\u003e \u003cli\u003eForeword by veteran vlogger David Meerman Scott\u003c\/li\u003e \u003cli\u003eFirst-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting\u003c\/li\u003e \u003cli\u003eLearn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOnline video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by \u003ci\u003eBeyond Viral\u003c\/i\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47080681963760,"sku":"9780470877616","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470877616_p0.jpg?v=1763707354","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470877616","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}