{"product_id":"9780470880715","title":"The Science of Influence: How to Get Anyone to Say \"Yes\" in 8 Minutes or Less!","description":"\u003cb\u003eGet customers, clients, and co-workers to say \"yes!\" in 8 minutes or less\u003c\/b\u003e \u003cp\u003eThis revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a \"no\" into a \"yes.\" Every secret in this book has been rigorously tested, validated, and found reliable.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble\u003c\/li\u003e \u003cli\u003eMake people feel instantly comfortable in your presence\u003c\/li\u003e \u003cli\u003eDecode body language, build credibility, and be persistent without being a pain\u003c\/li\u003e \u003cli\u003eExpert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe amazing secret of \u003ci\u003eThe Science of Influence\u003c\/i\u003e is its simplicity. After you read this book you will immediately understand why people say \"no\" to you and learn how to turn that \"no\" into a \"yes\" from that moment on.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47181426327792,"sku":"9780470880715","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470880715_p0.jpg?v=1763706777","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470880715","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}