{"product_id":"9780470885291","title":"Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History","description":"Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. \u003cp\u003eSteve Cone, author of \u003ci\u003eSteal These Ideas!,\u003c\/i\u003e reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.\u003c\/p\u003e \u003cp\u003eDrawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSilver Medal Winner, Advertising\/Marketing\/PR\/Event Planning Category, Axiom Business Book Awards (2009)\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47111099416816,"sku":"9780470885291","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470885291_p0.jpg?v=1763706738","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470885291","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}