{"product_id":"9780470890257","title":"Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business","description":"It's time to join \u003ci\u003eSocial Nation\u003c\/i\u003e and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to: \u003cul\u003e \u003cli\u003eIntegrate social skills into existing managerial and leadership practices\u003c\/li\u003e \u003cli\u003eOvercome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise\u003c\/li\u003e \u003cli\u003eAdopt new forms of social leadership across the entire organization\u003c\/li\u003e \u003cli\u003eAttain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners\u003c\/li\u003e \u003cli\u003eRealize tangible economic benefits and ROI from new product and service offerings \u003ci\u003eSocial Nation\u003c\/i\u003e provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47080818213104,"sku":"9780470890257","price":14.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780470890257_p0.jpg?v=1763706669","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780470890257","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}